Clients: Large Rotary Clubs Problem: Organizations have lost relevancy and are concerned about trends. Experience much greater challenges recruiting and retaining members. Action: Conducted exploratory focus groups with up to 50 members representing today's business professionals. Analysis and presentation of findings to large cross section of organization. Provided additional organizational and strategic consulting with key Club leadership. Result: Immediate surge of enthusiasm, and very "actionable data" distilled. Research results serve as foundation for strategic planning efforts. For more in-depth information on the "Rotary Relevancy" program, click here (Acrobat Reader required) Clients: Consumer products catalog Problem: Seeking to better understand target consumer catalog buying habits and preferences. Exploration of consumer response to catalog presentation and layout. Action: Conducted exploratory and concept focus groups probing consumer evaluation of catalog usage and attitudes, shopping behavior, and specific catalog concepts. Result: Valuable consumer direction on catalog improvement opportunities and brand positioning. Client: Large service organization Problem: Lack of mission, goals and continuity of leadership. Action: Lead research and strategic brainstorming sessions to identify the mission, challenges and opportunities, target customer and values, desired results, plan/goals, and implementation schedule. Result: Developed comprehensive, measurable 3-year Strategic Plan with broad cross section of involvement and buy-in.